Detailed Scientific Programme

For better idea of the conference programme please see programme overview too.


Thursday, September 16

Opening and Keynotes (09:00 - 10:30)

Opening ceremony
Ooijen B.
Opening key note: The Lisbon Treaty: A new start for sport and the EU
Lauer M.
Opening key note: Skoda Auto – Trends in sponsorship

Managing sport in upcoming economic conditions I. (11:00 - 12:35)

Richardson, D Managing the transition of young footballers from the youth to the professional environments in elite European football: An organisational perspective
Wilson, R. The Premier League of Nations: English owned or foreign owned; does it really make that much financial difference?
Schuette, N. Comparing the economic dimension of the FIFA Football World Cup 2006 in Germany and the UEFA EURO 2008 in Austria
Durchholz, Ch. Benefit segmentation of women’s soccer spectators regarding FIFA Women’s World Cup 2011 in Germany

Research for management and marketing I. (11:00 - 12:35)

Martin, A. Organisation intervention factors in increasing and sustaining participation in physical activity. A case study of triathlon
Liang, H. L. Qualitative methods in endorser-product fit research: trends and current issues in examples of athlete endorser
Walzel, S. Neuromarketing - A new theoretical foundation for sport sponsorship?
García, J. Customer loyalty of fitness centers: A model of creation and perception of value

New trends in management and marketing I. (11:00 - 12:35)

Jonson, P. Professional negligence for ambush marketing: An Australian legal perspective
Robinson, L. Understanding the strategic capabilities of sport organisations
Van Daal, L. Elite sports and Twitter
Millar, P. Human resource training and national sport organization managers: Examining the impact of training on individual and organizational performance

Research for management and marketing II. (11:00 - 12:35)

Bodet, G. Segmenting NBA’s Chinese viewers based on their searched experiences
Turner, B. An examination of varying foci and bases of athlete commitment and their relationship with team performance
Séguin, B. 2010 Winter Olympic Games: A Study of Consumer Perceptions Regarding Sponsorship, Ambush Marketing and the Olympic Movement
Wicker, P. Application of multi-level analyses in analysing sport participation

Sport policy I. (11:00 - 12:35)

Hart, G. An investigation into participation in sport and recreation activities by 16-19 year olds in England
Melville, S. UK School Games: An analysis of policy implementation
Ryan, P. Closing the gap – increasing participation in sport and active recreation for young people at risk of social exclusion
Shilbury, D. Ant-doping policy and professional cycling: Exploring attitudes, issues and a pathway to a new approach

Workshop: Sport management and stakeholders - Panel session 1. (11:00 - 12:35)

Cunha, L. M. Analysis of corporate social responsibility on football: A comparison between Spanish, Portuguese and Brazilian clubs
Chelladurai, P. The twin edges of corporate social responsibility and irresponsibility: A synthesis and application to sport
Anagnostopoulos, Ch. Implementing corporate responsibility through partnerships in the football industry
Sweeney, D. Organizational identification and its impact on attitudes toward corporate social responsibility: The “internal/external” stakeholder perspective
Piché, S. Corporate social responsibility implementation by professional sports organizations in Canada and France from 1995 to 2010 and evolutions factors

Local and global sport governance I. (13:40 - 15:15)

G. Carvalho, P.
The non linear relationship between number of clubs and sport practitioners
Kral, P. Leisure Sport Governance Principles: Czech Cycling Associations
Hums, M. Analysis of the UN convention on the rights of persons with disabilities and US disability discrimination laws
Andersen, S. Elite sports in Nordic countries: Is leadership and organization the key to success?

Research for management and marketing III. (13:40 - 15:15)

Kokolakis, S. The Non Economical Critical Factors that influence the success of a sport event
Karg, A. An Exploration of Non-Renewal and Disengagement of Season Ticket Holders from Professional Sport Clubs
Tolka, V. Participation incentives in children’s sport camps and their relationship with satisfaction and behavioral intentions

New trends in management and marketing II. (13:40 - 15:15)

Arcioni, S. Creation of an independent body for the control of the governance of sporting organisations worldwide
Schwarz, E. C. Recovery sport marketing for an unsuccessful Olympic bid
Altieri, S. Analising determinants leading to sporting success: the case of the Italian Athletics Federation
Bof, F. Perfomance evaluation in soccer: The Fabio Capello Index project

Open session I. (13:40 - 15:15)

Lock, D. Conceptualising new team identification
Wäsche, H. Making regional sports tourism networks Work: A qualitative network analysis
Parnell, D. Making it happen: The role of action research in facilitating positive behavioural change in an English premier league football club
Claessens, M. Performance assessment of non-profit sport organizations: A status quaestionis from the literature

Sport policy II. (13:40 - 15:15)

Chalip, L. Event bids: Potentials for leverage
Doherty, A. “Actively engaged”? A critical analysis of the new Canadian policy for women and girls in sport
Truyens, J. The development of a model to measure the competitiveness of nations in athletics
Henry, I. Delivering sports policy through local governance and partnership: New labour and the English county sports partnerships

Workshop: Sport management and stakeholders - Panel session 2. (13:40 - 15:15)

Hillebrandt, J. Why give? Motives for philanthropic giving through foundations within the Union of European Football Associations and the National Football League
Xue, H. The changing stakeholder map of Formula One Shanghai
Sallent, O. Measuring the impact of sport events on sport tourism stakeholder’s networks
Mason, D. Stakeholder homogeneity or heterogeneity? Opposition to stadium subsidies in Washington, DC and the LGBT community
Bowden, S. Football ownership in England: Body corporate or body community?



Local and global sport governance II. (15:50 - 18:15)

Girginov, V. Cultural profiles of national sport organisations: Implications for framing and managing participation
Groll, M. Political arena of sport for development and corporate social responsibility – Opportunities and threats
Jansen van Rensburg, M. Governance in African national cricket organisations: An exploratory study
Silva Sousa, G. F. The influence of total quality management in the innovative capacity of the municipal firm
Avgerinou, V. The economic impact of the 2009 Athens classic marathon runners on the city of Athens
Hansen, P. Striving for world class performance in cross-country skiing: What separates the national team from private teams in developing elite athletes?

Research for management and marketing IV. (15:50 - 18:15)

Li, M. Chinese consumers’ perceptions of action sports
Kunkel, T. The brand architecture of professional football leagues from a consumer’s perspective - A co-driving relationship between leagues and teams
Karg, A. Using structural analysis to identify barriers to functioning: An agenda of strategic issues for NGBs
Martí, C. Value creation and strategic management: The sport and business strategy of Real Madrid and FC Barcelona (2000-2009)
van Wyk, J. Strategic marketing management and the marketing mix (4Ps or 7Ps) as essential components for marketing sport events in South Africa
Berlin, A. The perceived consumer value of sport teams - A new multi-dimensional approach

Sport facility management (15:50 - 18:15)

Santomier, J. Financing New York's sport venues
Gallardo, L. Does artificial football turf require field certification? The Spanish case
Atghia, N. A survay on management and marketing styles among some Iranian sport complexes and presenting practical approaches
Taylor, T. Major Australian sport events: Security and safety explored
Seifried, C. Sport facilities as a broadcast studio for human extensibility? Geographic information system diagrams of a high and low identified fan
Skille, E. The telemark ski race - history as survival of a marginal sport's race

EASM Alumni (15:50 - 18:15)

Sport policy III. (15:50 - 18:15)

Thibault, L. Athlete involvement in the governance of international sport
van Bottenburg, M. Diversification or prioritization? The Dutch struggle with the why, where and how to prioritize in elite sport policy
De Bosscher, V. Comparing apples with oranges in international comparative elite sport studies: Is it possible?
Thibault, L. Canadian sport policy and the role of intergovernmental relations
Lamsa, J. Elite sport development in Finland: Against the mainstream

Workshop: Sport management and stakeholders - Panel session 3. (15:50 - 18:15)

Zimmermann, M. What is an „event manager“? Insights from the analyses of a complex sport event model
Parent, M. Issues and strategies pertaining to the Canadian governments’ coordination efforts in relation to the 2010 Olympic Games
Guild, W. Managing internal stakeholders’ support of major sponsorships
Bowden, S. All Black? Stakeholder consequences in New Zealand of the professionalisation and globalisation of Rugby Union
Barget, E. The economic impact of sporting events : A stakeholders perspective



Friday, September 17

Opening (08:30 - 10:00)

Nauright J.
Opening key note: Bridges and barriers: Problems and prospects for global and the local in sport management
Houlihan B.
Opening key note: Policy convergence in elite sport development: A critical review of the evidence
Kejval J.
Opening key note: Olympic marketing in the national and global context

Local and global sport governance III. (10:30 - 12:05)

Soderman, S. The communication between the chairman and the CEO: Preliminary findings from Nordic football clubs
Van Lindert, C. Use and effects of urban public sports- and playgrounds in the Netherlands
Kern, A. The choice of the legal form and its effects on governance effectiveness: A case study of an Austrian soccer club
Lucidarme, S. Youth Olympic Games: Challenges and considerations in organising the largest multisport competition for young athletes

Research for management and marketing V. (10:30 - 12:05)

Perck, J. Organizational change of sports clubs initiated by a central implemented quality management system: The case of Belgian gymnastics clubs
Wengler, S. Customer segmentation of the spectator market in professional football
Harada, M. Motivation and profile of participants in the new endurance sports: The triathlon
Boutroy, E. The use of qualitative methods in benchmarking research: The case of promotional objects in French universities

New trends in management and marketing III. (10:30 - 12:05)

Chen, W. A Study on the relationships among perceived value, team identification and purchase intention of team-licensed apparel - the perspective from Taiwan
Poli, R. Comparative analysis of football team composition and results: Managerial perspectives for the big-5 European leagues
Hover, P. Growing running market necessitates mastermind marketing strategies of athletic federations
Book, K. Marketing (through) ‘the Different’ – The example of homo sports events

Open session II. (10:30 - 12:05)

Oster, Ch. Competition in professional German soccer – The myth of the national cup
Zakus, D. An analysis of scripting using Goffman’s natural and social frameworks: The case of the 2008 National Basketball Association Finals
Könecke, T. Calculating the primary economic impact of a professional sport club: Development and first test of a model
Stopper, M. Location strategies with major sporting events - An international comparison of national policies for hosting major sporting events

Workshop: Sport policy I. (10:30 - 12:05)

Special programme

Workshop: Improving university teaching in sport mangement I. (10:30 - 12:05)

Costa, C. A. Nurturing creativity in sport management education
Kerschbaum, F. A comparison of sport management study programs at Austrian universities
Kluka, D. International sport and development: A course for sport management majors
Love, P. Professional competencies in university sport management graduates

General assembly (12:10 - 13:20)

Managing sport in upcoming economic conditions II. (14:30 - 15:40)

Barajas, A. Classifying financial situation of professional football clubs
Winand, M. A framework for financial performance measurement of sport governing bodies
Gratton, C. The economics of listed sports events in a digital era of broadcasting: A case study of the UK

Research for management and marketing VI. (14:30 - 15:40)

Champely, S. Examining the role of sports practice in the purchasing intention of university branded products – The case of “Lyon 1” (France)
Athanasopoulou, P. Developing sponsorship partnerships: A case study in football

New trends in management and marketing IV. (14:30 - 15:40)

Radicchi, E. Real and virtual sport events in marketing industrial products
Kunz, R. Mobile TV and sport: Consumer motivational factors
Mascherpa, S. Sponsorship in football clubs: Italian serie a case

Open session III. (14:30 - 15:40)

Day, J. Organisational culture within Women’s football: A comparative study within European football organisations
Quick, S. Do we really care? An examination of public debate surrounding the Crawford report's findings on the future of Australian sport
Alfs, Ch. Signaling through mega sport events - A comparison between Beijing 2008 and Vancouver 2010

Sport policy IV. (14:30 - 15:40)

Girginov, V. Policy instruments in the governance of sustainable London Olympics sports legacy
Hoye, R. The efficacy of government sport participation policies: Lessons from Australia
Barney, L. Examining the rationale behind participation in running related travel

Workshop: Improving university teaching in sport mangement II. (14:30 - 15:40)

Sherry, E. Using cross-institution student presentations to internationalise the sport management curriculum
Zipp, A. R. Connecting American and European classrooms through online collaboration

Managing sport in upcoming economic conditions III. (16:30 -17:45)

Rubingh, B. In pursuit of best performing sport clubs
Rodriguez, P. Sport events and TV audiences: The particular case of a regional TV channel
Zakus, D.  Managing community sport under neo-liberalism: Dealing with the issues

Research for management and marketing VII. (16:30 -17:45)

Guala, A. Mega sport events and marketing places. The new identity and actractiveness of Turin after the 2006 Olympic Winter Games
Webster, I. Enhancing service quality for spectators of professional sport - can this directly lead to increasing attendances? An ongoing exploratory study
Ellis, D. Ambush marketing: Issues and strategies in Vancouver 2010

New trends in management and marketing V. (16:30 -17:45)

Bradish, C. Protecting or policing? Examining brand protection, ambush marketing, and the olympic games
Preuß, H. Innovative place branding during olympic games - Case studies from Turin 2006, Beijing 2008 and Vancouver 2010
Hallmann, K. Images of rural sport event tourism destinations held by spectators and participants

Open session IV. (16:30 -17:45)

Nicholson, M. Sport's social provisions
Brouwers, J. The relationship between international performances at young ages and later success in tennis: A bottom up and top down approach
Sherry, E.  Delivering sport development programs in correctional facilities

Sport policy V. (16:30 -17:45)

Nielsen, K. Sport policy lessons from a success story - The revival of Danish track cycling
Davies, L. Sport and urban regeneration: Theory, policy and practice. A regional case study of North West England, UK
Mäkinen, J. Three variations of the Nordic sport model

Workshop: Improving university teaching in sport mangement III. (16:30 -17:45)




Saturday, September 18

Opening (09:00 - 10:00)

Thibault L.
Opening key note: Trends in sport management as an academic discipline
Andreff W.
Opening key note: Public and private sport financing in Europe: The impact of financial crisis

Factors affecting the market demand of high school state basketball tournament (10:30 - 12:35)

Pitts, B.G. Market environment for high school basketball in the United States
Zhang, J. Factors potentially affecting the attendance of high school state basketball tournament
Cianfrone, B. An investigation into the consumer profile of a state basketball tournament: Sociodemographic segmentation
Cianfrone, B. Examining the importance and relevance of market demand factors: Theoretical and practical implications

Research for management and marketing VIII.  (10:30 - 12:35)

Soderman, S. Sponsoring the olympic games in Beijing: A longitudinal analysis of sponsor advertising strategies
Papaioannou, A. An investigation of human resource empowerment applied to the Greek sport federations
Terzoudis, Ch. Strategic marketing planning in Greek professional sport clubs
Klein, M. Does strategic marketing of non-football team sports suffer from a lack of competitive attitude? Findings from a qualitative club survey

Project management of big sport events I. (10:30 - 12:35)

Pulis, L. The relationship between sport event volunteers' commitment, satisfaction and perceived organisational support
Pereira, E. Leveraging nautical sports events portfolio
Eskerud, L. Central factors in the branding process of recurring sporting events: An organizers perspective
Neufeind, M. Motivations, job characteristics, satisfaction, and likelihood of future service in sport event volunteers: Insights from the European Football Championship 2008

Open session V. (10:30 - 12:35)

Doherty, A Capacity to grow: The influence of organizational factors on participation in community sport clubs
Longley, N. The effects on team output of employing an internationally-diverse workforce: The case of Europeans in the National Hockey League
Van Hoecke, J. Refinement of the Foot PASS model for a high quality certification of professional football clubs
Bigdely, M. Assessing Internal Service Quality in IT departments of sports organizations: Case study of National Olympic & Paralympics Academy

Sport tourism and environment (10:30 - 12:35)

Grilo, R. Environmental awareness and the action of consumption in sports
Yfantidou, G. Human needs and tourist roles
Trosien, G.
Local business and regional economic effects of a Marathon through Vineyards. A comparison.

Sport policy VI. (10:30 - 12:35)

Shibli, S. Elite sport success: Improvement as a proxy for successful policies?
Kitchin, P. Searching for evidence: A case analysis of the impact of policy on the management of a community sport organisation
Martínez, J. The organizational framework of sport in Spain and current public policy priorities
Brouwers, J. An Australian sport policy analysis framework: Applying the model for interpretive sport policy analysis in the Australian context

Local and global sport governance IV. (13:30 - 15:30)

Claussen, C. Transgendered athletes: Law, sociology, and policy
Söderman, S. Short-term external pressures and its consequences: A study of Nordic top football clubs
Walters, G. Governance practices in UK national governing bodies of sport

Research for management and marketing IX. (13:30 - 15:30)

Avourdiadou, S. Perceived constraints on recreational skiing participation: Differences in the among demographic groups and groups with different participation rates
Pitts, B. Sport management literature:  A content analytic examination of the European Sport Management Quarterly and the European Journal for Sport Management
Hsu, Y. The learning effect and identification of the “learning by doing” teaching method in undergraduate sport marketing course ~ alumni vs. student
Kern, A. Performance Management And Performance Measurement In The Soccer Industry

Sport tourism & Environment / Sport e-business and e-commerce (13:30 - 15:30)

Béla József, P. Open water as sports infrastructure
Knott, B. Resident, local business, and international visitor perceptions of the nation-branding impact of the 2010 FIFA World Cup™
Gibson, H. Athens 2004: A longitudinal study of sports infrastructure and tourism legacies
Sanchez-Fernandez, P. Measuring the economic impact of minor sport events: Cost benefit analysis and case study for a small city
Kourtesopoulou, A. Evaluation of quality determinants in web sites: Results from Greek & English outdoor recreation industry

Open session VI. (13:30 - 15:30)

Shilbury, D. Using citations analysis to examine journal impact
Weed, M. Developing sport and physical activity participation through ‘Value-Matching’: A case study using Olympic and Paralympic values..
Kang, J. H. Examining antecedent factors of sport consumption motivation: Personality, normative beliefs, and fan identification in the sport industry
Klisinski, J. Management of preparations for Euro 2012 in Poland

Personality and competencies of sport managers (13:30 - 15:30)

Balduck, A. Competencies and cognitive styles of board members in community sports clubs
Chatzigianni, E. Intercultural communication in sport management: The role of sport manager
Paramio, J. Disability Liaison Officers in European Football Clubs as incipient managerial position: English, German and Spanish Perspectives
Soares, J. The role of cooperative relationship between the board president and sport manager towards the success of voluntary sports associations

Student seminar (16:00 - 17:35)

The winning presentations of the European Student Seminar Sportmanagement Prague 2010

Research for management and marketing X. (16:00 - 17:35)

Bradbury, T. The organisational development Tool: Sport and recreation New Zealand’s quest to create successful and sustainable organisations
Athanasopoulou, P. Analysing consumer behavior in fitness centres
Zahari, P. Strategic marketing planning for Sport for All Programs

Project management of big sport events II. (16:00 - 17:35)

Skirstad, B. Do sport events attract other types of volunteers?
Hanstad, D. V. Risk management in an Olympic team: Norway at the 2010 Winter Games
Turco, D. M. Taipei residents’ perceptions of social impacts from the 2009 Summer Deaflympics

Media purchase and sale of sports (16:00 - 17:35)

Solberg, H. A. The sale of media sports rights - the distribution issue
Schafmeister, G. Sport spectator preferences - What is their motivation to watch sports on mobile devices?
Kang, J. Balancing promotion and social responsibility by sport management professionals: Investigating the potentially negative influence of viewing mediated sport violence

Sport and work in European dimension (16:00 - 17:35)

Hess, M. Sport participation in Europe: Older amateur athletes and the sporting events they compete in
Donnelly, P. Measuring levels of physical activity to montior health benefits in Northern Ireland


Schwarz, Eric C








18th EASM Conference

7 - 10 September 2011
Madrid, Spain